South Carolina Financial Solutions Selects HealthPlan Services

Leading Credit Union’s Service Organization Unleashes the Powerful MyConsumerLink Custom-branded Private Health Insurance Marketplace

TAMPA, FL (September 28, 2015) – HealthPlan Services℠ (HPS), the nation’s leading technology, sales, retention and administrative services provider for the insurance and managed care markets, announced today that South Carolina Financial Solutions, a wholly-owned subsidiary of South Carolina Federal Credit Union headquartered in North Charleston, SC, has launched a custom branded health insurance marketplace ( enabling their members to shop, compare and enroll online for individual health coverage.

“We have a large membership, many of whom are Medicare-eligible and need the products available on our new private exchange. In addition, we serve members who don’t have employer-provided health insurance and must purchase private insurance due to requirements of the Affordable Care Act,” said Rick Gunter, Executive Director for South Carolina Financial Solutions’ Insurance Agency.  “The HealthPlan Services MyConsumerLink branded solution for our private exchange is an excellent way for us to meet members’ needs without incurring overhead or increasing staff time to support new products.”

South Carolina Financial Solutions joins a growing list of HPS customers utilizing the turnkey solution built on the technological infrastructure of the HPS MyConsumerLinkSM online private exchange platform. Backed by HPS’ 40-plus years of insurance sales and service experience, they are making the most of the innovative technology, resources, and support they need to compete successfully in today’s market, and taking the future of healthcare sales to the next horizon.

“Today’s healthcare consumers want to take ownership of their healthcare plan purchases while leveraging the technology and service they enjoy in the retail marketplace,” explains Anne Maria Faria, Executive Vice President, Chief Sales and Marketing Officer at HPS. “A private exchange has become more than simply a value-added service. It’s a necessity. Insurance agents committed to serving the marketplace are embracing retail sales models, enhancing brand loyalty, and transforming their agencies in the process.

MyConsumerLink makes it easy for brokers, agents, associations, and affinity groups to enter the rapidly expanding private exchange market, which is expected to serve as many as 40 million people and surpass state and federally funded ACA exchange health plan enrollment by 2018. With a MyConsumerLink private exchange marketplace, benefit advisors can give their clients access to a comprehensive suite of top-name individual major medical and supplemental insurance products they can explore, compare, and purchase in an end-to-end online shopping experience. And with both front-end sales and call center support from fully licensed and certified professionals, agents can streamline administrative burdens while building their business in today’s changing marketplace.


About South Carolina Financial Services

South Carolina Financial Solutions, LLC, a Credit Union Service Organization (CUSO) was established by South Carolina Federal Credit Union to provide enhanced products and services to their members and affordable business-enhancing services to other credit unions of all sizes. With the credit union philosophy of “people helping people” in mind, each CUSO offers industry professionals with extensive experience to enhance a credit union’s functionality, agility and business processes. Find out more at


About HealthPlan Services

HealthPlan Services (HPS) is the largest independent provider of sales, service, retention and technology solutions to the insurance and managed care industry. Since 1970, HPS has offered customized administration and distribution services to insurers of individual, small group, voluntary and association plans, as well as valuable solutions to thousands of brokers and agents. HPS’ proprietary, scalable technology provides innovative consumer-facing solutions that are turnkey self-service tools for insurance carriers and distribution partners. HPS offers an ever-expanding array of services to a diverse and growing client base, and administers products that include medical (PPO, HMO, indemnity, consumer-driven), dental, vision, life, disability, cancer, critical illness, accident, long-term care, limited medical, as well as various other ancillary insurance. HPS is committed to providing extraordinary service to its customers. HPS is a company of Water Street Healthcare Partners, a strategic private equity firm focused exclusively on the health care industry. For more information about HPS, visit