Direct-to-Consumer Solutions

Built on HealthPlan ServicesSM 40+ years of insurance sales and service experience and industry knowledge, benefit crossroadsSM meets the needs of customers in all market segments, from quote to renewal.

HealthPlan Services (HPS) developed benefit crossroads to provide carriers and insurance sellers, such as brokerage agencies and associations, with a flexible online direct-to-consumer distribution channel (private exchange).

  • Use benefit crossroads' existing platform for direct-to-consumer insurance sales, or find out how HPS can build you your own custom-branded private exchange solution with MyConsumerLinkSM.

  • Leverage advanced analytics and predictive modeling tools to increase market share

  • Take advantage of our licensed sales team to build customer confidence and close more sales

Powerful Multi-Product, Multi-Carrier Platform... Including Medicare

benefit crossroads offersindividual consumers a full line of individual products, including medical, Medicare, dental, vision, life, long term care and more.

For insurance carriers intent on reaching the Medicare market, the most impactful marketing strategy will include providing seniors with a single resource dedicated to helping them make the right insurance decisions.

benefit crossroads e-tail model provides aging-in seniors convenient and comprehensive information, research tools, and personalized guidance to help them make wise, worry-free enrollment choices. Our fully licensed and Medicare-certified agents are specifically trained in senior marketing to ensure customers receive the information they need.

For more information, please contact us at 877-300-9488 or click here

For individual insurance quotes, visit us at