The attraction to any affinity group—whether professional, social or political in nature—is directly proportional to shared interests and the value members are able to glean from their association. That’s why the mission of these organizations is to deliver programs, services and resources that benefit members in a tangible way to build loyalty and increase brand visibility.
As the healthcare landscape continues to evolve into a more consumer-driven model, the ability of affinity groups to provide access to healthcare as a value-added benefit will become increasingly advantageous. Navigating the current and future healthcare landscape can be overwhelming for the average consumer seeking Medicare options, private health plans and other insurance products.
To address this need, many groups are moving to a consumer-driven private exchange model, where members can quickly and easily access a tailored menu of insurance products to shop, compare and ultimately purchase their insurance benefits. Private exchanges have been introduced into the marketplace as a flexible alternative to traditional health plan models, allowing offerings to be customized to fit the needs of a particular group.
The value proposition of private exchange/marketplaces for affinity groups is high; member groups are able to offer alternative health insurance options to its members while, at the same time, increasing value and loyalty to the group. Provided through a private link on an organization’s website, these customized private exchange/marketplaces can be set up where the members can simply research and purchase from a menu of offerings on their own time and at their own price they choose. And while the choice for a private exchange/marketplace offering should be an easy one, many affinity groups will not be able to dedicate the resources needed get this kind of initiative off the ground and maintain it for the long haul.
Affinity groups will need to leverage the know-how of an experienced partner in this process. Recognizing this need, HealthPlan Services℠ has developed, MyConsumerLink℠, a comprehensive turn-key offering to address the complexities involved in setting up customized private exchange/ marketplaces. From front-end licensed sales professionals and call center support to the technological infrastructure required for back-end processes, the heavy lifting is already done.
Our experts simply work with affinity groups to design an offering that makes sense for their membership by allowing them access to a platform of fully-vetted Quality Health Plans, as well as dental, vision, life, Medicare advantage, PDP, Medicare supplement and other supplemental products. As members access the exchange through a private link on the group’s website, skilled sales professionals take it from there. As partners in this process, the MyConsumerLink business model also allows avenues for affinity groups to generate additional revenue.